Jeff Cole, The Impact of the Internet: Trends, Fads & Transformation

  • 20 Nov 2013
  • 7:30 AM - 9:00 AM
  • Pullman Hotel Auckland, Princes Street, Auckland
  • 0

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The Impact of the Internet: Trends, Fads & Transformation

Drawing on 13 years of data and insights from a worldwide study in 30 countries, Jeffrey Cole, Director of the Center for the Digital Future, www.digitalcenter.org
will separate myth from reality as he describes how the Internet and mobile technology are changing the fabric of daily life.

Will user-generated content successfully challenge content from traditional media?

Is the web a continual threat to television, or can the two live and work together?

How will advertising evolve in a digital era? 

The presentation will examine the latest trends as well as developments that are likely to occur in the next two to three years.


Jeffrey Cole has been at the forefront of media and communication technology issues both in the United States and internationally for the past 25 years. He serves as an adviser to governments and many of the largest and most successful companies round the world as they craft digital strategies. As the Director of the World Internet Project, the most comprehensive and longest-running study of its kind, Dr. Cole has personally worked with over 50 of the world’s leading brands on digital trends and has delivered over 500 keynote addresses across the globe.

Dr. Cole directs the Center for the Digital Future at the USC Annenberg School for Communication & Journalism where he serves as Research Professor. Prior to joining USC, Cole was a member of the UCLA faculty where he served as Director for the UCLA Center for Communication Policy and won the Distinguished Teaching Award.


20th November 2013

7.30 am to 9.00 am

Breakfast at the Pullman Auckland Hotel, Princess Street, Auckland

Cost: Members $55 inc GST, Non-Members $65  inc GST

Registrations will not be refunded if bookings are cancelled after 17th November 2013.