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Visit Grapevine, Texas, wrap up their Australian and New Zealand sales mission involving wine, cheese and charcuterie

12 Aug 2024 2:59 PM | Mike Hearn (Administrator)

Grapevine Texas wrapped up their Australian and New Zealand sales mission last week, with a series of one-on-one meetings and industry events held across Auckland, Adelaide, Brisbane, the Gold Coast, Sydney, Melbourne, and Grapevine’s “sister city” - The Barossa Valley in South Australia.

Leading the 12-day sales mission was Grapevine Convention & Visitors Bureau’s Director of Leisure & International Sales, Heather Egan, joined by Executive Director, Paul W (PW) McCallum, and hosted by Corey Marshall of Canuckiwi - the Australian and New Zealand Press Office for Visit Grapevine.

During their time Downunder, the team met with Australia and New Zealand’s top tour operators, travel advisors and media to learn more about the host of year-round activities while taste-testing the local vintage. The showcase provided an overview of the diversity of Grapevine for an authentic Texan experience, an accessible 15 minute drive from Dallas Fort Worth International Airport.

The sales mission was well timed with Fiji Airways’ new announcement, introducing non-stop flights between Fiji - Dallas Fort Worth International Airport from December 2024, and American Airlines’ new direct service from Brisbane from late October 2024, making Texas even more accessible to Australian and New Zealand travellers. 

Apart from one-on-one appointments and workshops where product updates and many valuable insider tips were shared, at evening sessions during the sales mission, a blind wine tasting was held over a fun, hands-on charcuterie board creation instruction. Following, guests used their newly acquired knowledge of Grapevine to guess the correct local Texan vintage against other Australian and international wines. A fun, interactive session leaving a lingering taste for Grapevine, Texas.

ABOUT GRAPEVINE, TEXAS
Historic Grapevine, Texas, centrally located between Dallas and Fort Worth, is the premier go-to destination when planning a getaway or vacation to the United States, providing guests with a sophisticated escape from the big city. Step back in time on Downtown Main Street District and visit the more than 80 charming locally-owned shops, boutiques, jewellery stores, restaurants and art galleries. Guests can unwind at one of the many award-winning winery tasting rooms, and rest easy at one of the city’s exceptional hotels, like Gaylord Texan Resort & Convention Center or Great Wolf Lodge, which features an indoor water park. Take advantage of recreation on Lake Grapevine as well as over nine miles of wilderness and biking trails. Climb aboard the Grapevine Vintage Railroad and experience late 19th-century farm life at historic Nash Farm. Whether you enjoy indoor or outdoor activities, Grapevine has something for everyone. For more information visit GrapevineTexasUSA.com.

Issued by the Visit Grapevine, Texas Australia / New Zealand Press Office. For further information or to obtain high res images please contact: Corey Marshall at Canuckiwi on +64 21 555 463 or email corey@canuckiwi.com

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