Global Cinnamon Roll brand, Cinnabon® has confirmed that it will be bringing its famed sweet treats to New Zealand soon.

The well-loved brand that believes ‘Life needs frosting’, and aims to deliver just that, says that preparations are well underway for the opening of its first New Zealand store in Auckland’s Westfield Newmarket.

A Cinnabon spokesperson says, “We’re thrilled to introduce Cinnabon to Aotearoa. It’s been incredibly successful in international markets, including Australia, and we’re excited that Kiwis will soon be able to experience the ooey-gooey deliciousness that has won hearts worldwide.”

Cinnabon NZ are confident now is the right time to invest in New Zealand and position the brand for growth, as the economic outlook improves. In recent years, New Zealand has seen a surge of international brands launch here successfully and many New Zealanders will already be familiar with Cinnabon from overseas trips.

“New Zealand is such a promising market for Cinnabon and this is an amazing opportunity to create even more memorable experiences for new and returning customers” said Steven Yang, Senior Vice President, APAC at GoTo Foods International. “Our portfolio of brands offers more than just a business opportunity; it’s a chance to become a part of the daily routines and lifestyles of this community.”

Westfield Newmarket was selected as Cinnabon’s first store location in New Zealand because of its prime position, bustling foot traffic and close proximity to businesses, shopping and transportation hubs. 

The Newmarket menu will feature classic Cinnabon treats including:

•        The Classic Roll: The world-famous cinnamon roll combining warm dough, legendary Makara cinnamon and the signature Cinnabon cream cheese frosting.

•        Caramel PecanBon®: The Classic Roll but even more decadent, with caramel and pecans for the perfect crunch.

•        ChocoBon™: The one for the chocolate lovers, with chocolate spread and a rich chocolate drizzle.

They will also be available as the smaller MiniBon® for when you’re in the mood for a more petite treat and in perfect for sharing CinnaPacks™. You’ll be able to pair your Cinnabon with great coffee or a Chillatta®, the Cinnabon blended frozen masterpiece, available in Mango, Strawberry, Cookies and Cream, Caramel Latte and, of course, Cinnamon Roll flavours.

Kathan Parikh, the Director of Cinnabon NZ is excited to be leading the expansion into New Zealand and is looking forward to growing the brand here. The New Zealand launch will increase the number of countries where Cinnabon operates to 54 and will add to the almost 2,000 Bakery-Cafes worldwide including 16 sites in Australia. The aim is to open 10-15 stores across New Zealand, with the potential for more if there’s demand.

More details of the opening will be released soon.

To stay up to date follow Cinnabon New Zealand on Instagram @cinnabonnz or on Facebook at www.facebook.com/cinnabonnz.

Source: https://www.fmcgbusiness.co.nz/