Vista Group has welcomed Marcus Theatres® as a customer, signing a new long-term agreement. Currently with 68 sites and 890 screens across 8 states, Marcus Theatres is the 4th largest theatre circuit in the United States.

Vista Cinema offers a diverse cinema management product set to meet the needs of movie theatres, ranging from box office ticketing and concessions Point of Sale to corporate dashboards, analysis and reporting, to loyalty solutions and white-label web and mobile applications. Marcus Theatres has licensed numerous modules under an enterprise agreement and intends to fully utilise Vista’s end-to-end suite with the goals of improving customer offerings and creating efficiencies throughout their business. Included is Vista’s new cloud-based Cinema Manager product, which enables theatre managers’ mobility and provides them with everything they need to streamline their entire working day and that of their cinema staff.

“Partnering with Marcus Theatres is an inspiration for us,”

says Leon Newnham, Chief Executive of Vista Cinema.

“Across all our Vista Group businesses we’re committed to reimagining the future of cinema management technology and to continuing to design and execute solutions that exceed the needs and wants of both exhibitors and moviegoers.

Rolando Rodriguez, Chairman, President and CEO of Marcus Theatres says.

“Vista is the industry leader, consistently moving their product forward for exhibition in unprecedented, innovative ways. With strong market share and product leadership, Vista understands how to support cinema exhibition. Marcus Theatres and Vista are better together – enabling us to make our cinema experience even more memorable.”