Ben & Jerry's is set to give New Zealand a scoop of the American retail experience.

The American ice cream brand turned retailer will next week open its first cashless ice cream shop at Wellington Airport on August 17. It will trial Amazon Go-inspired payment with the intention of rolling it out to its other retail locations in New Zealand, and overseas.

Stephanie Tannous, Ben & Jerry's Australia and New Zealand brand lead, said New Zealand had a long-history of payment advances with the early introduction of Eftpos, the roll out of cashless payment systems across toll roads, parking and public transport, which made the capital the right place to trial a cashless store.

Tannous said the store would improve the customer experience, and free up staff and consumers. She said the store signalled Ben & Jerry's shift to meet consumer demands and advances in technology.

"Although we know the shift towards an entirely cashless system will require an initial adjustment process for consumers, we are confident with the technological progression in this space," she said.

"New Zealand is well on its way to being a cashless society already."

Ben & Jerry's would trial the cashless store for six months, and use findings as a basis for future store decisions, she said.

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