NYC & Company, New York City’s official destination marketing organisation, and Auckland Tourism, Events & Economic Development (ATEED) today signed a first-ever official tourism agreement between the two cities.

The new two-year partnership will enable ATEED and NYC & Company to promote their respective destinations and focus on attracting visitation through an economical and collaborative exchange and includes reciprocal marketing and promotion over two years.

The new tourism partnership between New York City and Auckland comes as Air New Zealand prepares to launch a new non-stop service between Auckland and New York City, beginning in October 2020.

The agreement was formalised this afternoon at an industry ceremony at Ōrākei Marae in Auckland, New Zealand, with Associate Minister Hon. Peeni Henare, Auckland’s Mayor Phil Goff, ATEED Chief Executive Nick Hill, NYC & Company President and CEO Fred Dixon.

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