The investment by major United States company Merck and Co in FarmIQ, is an endorsement of the technology that Pāmu has been championing since the inception of the agri-tech company, Pāmu Chief Executive Steven Carden says.

“This latest investment from a global player in animal health and welfare confirms the vision we had when FarmIQ was started, which was to enable greater productivity by joining up the whole agriculture data ecosystem,” Mr Carden said.

Pāmu holds a 30% shareholding in FarmIQ and is one of its original shareholders and biggest customers. The company has actively championed changes such as the Health and Safety module widely used by FarmIQ customers.

“Merck’s investment in FarmIQ through their MSD Animal Health subsidiary company is an acknowledgement that the global ag sector is looking for innovative solutions for the challenges we face, and the fact they have realised the huge potential and uniqueness of the FarmIQ platform, and are prepared to invest in the company, is something all New Zealanders can be proud of.

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