Going to America - Risks and Rewards: What Export Orientated Companies Need to Understand About IP.
Paul Adams, CEO, EveredgeIP
In today’s innovation-led economy intellectual property (IP) is a major driver of business performance and longevity. Nowhere is this more true than the most competitive and litigious market in the world: the United States.
Understanding IP is critical in a successful US entry and expansion strategy. Companies that successfully manage their IP create sustainable beachheads, significantly outperform incumbent competitors and utilise IP to level the playing field.
Companies that fail to manage IP inevitably face increasing competition, declining margins and tolling or blocking from competitors who play the game with US rules and strategies. In particular in the last five years increased IP-based litigation activity means companies which fail to manage IP risk or establish Freedom to Operate leave themselves exposed to damaging IP infringement actions including injunctions, major damages awards or product recalls. These risks are very real and can cost millions in lost market investment.
In short intellectual property (in its broadest sense, not just patents and trademarks but confidential information, copyright, know how etc – all the IP rights) is fundamental to successful US export strategy.
This seminar will provide practical advice and case studies on what senior management teams, Directors and shareholders in companies targeting the US need to understand about IP. Topics covered include:
§ What does “intellectual property” really mean and what do the different IP classes do?
§ How to develop and align IP strategy to corporate strategy
§ The different stages of IP evolution and what they mean from a business
§ How to extract value from IP without spending a fortune “protecting it”
§ How to manage and mitigate IP risk
§ Tax risks and opportunities in developing and managing IP
This seminar is delivered by Paul Adams, one of the world’s leading IP strategists and takes a pragmatic, commercial and non-legal approach to IP.
Darren Johnson, partner with Deloitte, will speak to the tax issues.
Date: 22nd September
Time: 4.30pm to 7.00pm
Venue: Deloitte's offices, 80 Queen Street, Auckland
Cost: Members $55.00 inc GST, Non-Members $65.00 inc GST
Seminar followed by refreshments and networking.
Registrations will not be refunded if bookings are cancelled after 18th September 2014.
