| The Business of Wine Series |
PART THREE Wine Sales and Marketing
About the Webinar
The Australian Wine Industry needs a new deal for long term viability in this sector and the US market is key to growth.
Before the Covid-19 pandemic, the Australian Wine industry was projected to grow to over $3 billion in 2020 / 2021. However, with no near-term international tourism expected and wine exports to China in jeopardy, there is a need to review the opportunities for Australian wine. There is no better time to reopen discussion with US distributors and retailers with a significant opportunity in the premium wine market.
This new AmCham-Adelaide Business School virtual series will focus on:
- Wine Sales and Marketing: Diversification, distribution, and developing markets, especially the USA
- Wine Tourism: The ecosystem around the cellar door experience, including restaurants, hot air balloon rides, bicycle tours, hotels, spas and extended food retail (e.g., cheese, chocolate and jams)
- Wine Tech: Australia is home to some of the world’s most innovative winemakers, hear about collaborations on technology Which technologies will increase capacity, decrease labour requirements, and minimize the industry’s exposure to natural disasters such as drought and bushfires?
Part One will cover the distribution outlets / the marketing resources and the support from the Australian government on driving new opportunities in the US market. Sustained recovery will rely on increasing the value of exports, driven largely by growth at higher price points, requiring a substantial change in perception and awareness of Australian wine in key markets.
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Partnered with
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Speaker Biographies
Paul Mabray, Chief Executive Officer, Emetry (San Francisco)
Paul Mabray has been on the forefront of technology innovation for the wine industry for two decades including Wine.com, WineDirect, and VinTank which was acquired by the W2O Group. Vintank has been a continuation of his desire to help revolutionize the wine industry by bridging the gap between wine and the digital world. Paul has been in the wine and spirits industry for over twenty years. He has worked for Napa Ale Works, Niebaum~Coppola, WineShopper/Wine.com and also was the North American Beverage Consultant for Sumitomo Corporation of America from 2002 through 2005. He founded Inertia in 2002 as one of the first major companies established to bridge the barrier between wineries and their customers. A four-time American Wine Blog Awards finalist, he has also been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis and many other symposiums, seminars, blogs, and periodicals for his leadership in the wine industry.
Louisa Rose, Head of Winemaking, Yalumba Wine Company | President, University of Adelaide Wine Alumni Network
During her 20-year career at Yalumba, Louisa Rose has become one of the world’s most respected winemakers. Lou is passionate about creating great Australian wine. She has forged an identity for Australian Viognier, winning multiple awards in the process, and challenges perceptions of Barossa Shiraz, all while leading her viticultural and vinicultural teams to ever greater heights. Lou wears many hats at Yalumba; award winner, wine judge, board member, natural leader. She is an inspiring figure in Australia’s wine industry and a proud ambassador for Yalumba’s own brand of progressive winemaking. She is the custodian of both Yalumba traditions and innovation at the winery. It’s a big task but one she has been preparing for since her first vintage at Yalumba in 1992. Her gifts as a taster and winemaker have been on display ever since.
Jamie Gilchrist, Co-Founder, Vintrace
Vintrace Co-founder Jamie is from one of Australia's premium wine districts, making wine and friends who are now prominent Australian winemakers before starting a career in Software Development. Since founding vintrace in 2007, Jamie has merged his passion for wine and technology, creating innovative Cloud solutions for global winemakers to help drive efficiency in wine production.
Michael Macolino, Associate Director, AgTech, BDO
Michael has a strong track record as an entrepreneur and business advisor, launching his first company at 21 and spending the next 13 years leveraging technology to build 5 companies across a range of industries.
In recent years Michael has moved from operating his own businesses, to be an advisor to innovative companies and a mentor to startup founders in the AgTech and environmental sustainability sectors. Michael leads the development of the AgTech practice at BDO, working with AgTech companies and Agribusiness to commercialise new technology and drive adoption outcomes throughout the Agri-food industry.
Michael is the Expert In Residence at the University of Adelaide ThincLab Waite AgTech incubator, and an Assessment Board member for the South Australian Research, Commercialisation and Startup Fund.
Facilitated by Jane Thomson, Founder and Managing Director,
The Fabulous Ladies' Wine Society
Digital Wine Communicator of the Year 2019, 2016, 2013 | Chair, Australian Women in Wine Awards
Jane is the founder and Managing Director of The Fabulous Ladies’ Wine Society, Australia’s first and wildly successful wine community for women. Awarded ‘Digital Wine Communicator of the Year’ by Wine Communicators of Australia in 2019, 2016 and 2013, Jane is the only person to have won this award more than once. This has made her think that, despite many people telling her she was crazy, perhaps she was doing something right…
Not only is Jane passionate about communicating the joys of wine to an increasingly savvy female audience of wine lovers, but she’s equally determined to do everything within her power to showcase the fabulous female talent within the Australian wine industry.
In March 2015 Jane represented Australia at the first ever Women in Wine Global Symposium in Napa, CA. It was from that experience that she returned with the vision to found the Australian Women in Wine Awards. A vision which has only become possible thanks to the support and exceptional talent of the members of this advisory board.
Jane is also the Drinks Editor for Taste.com.au Magazine, and was voted as one of Wine Business Magazine’s ‘Top Stars’ of 2012 & 2016. In 2019 she was chosen as the Australian representative to sign an international accord agreement for women in wine groups around the world to work together, at the Global Forum of Women in Wine in Milan (Italy). She was ably accompanied in this by the ASVO 2019 Winemaker of the Year, Corrina Wright.
